Southfield, Mich. – (November 12, 2020) – Armorlite – a complete replacement flooring system for the off-road vehicle market – has expanded its product line to include a full kit replacement system for Jeep Wrangler JK 2-door models. The new kit is available for pre-order at www.goarmorlite.com beginning November 12, 2020 and ending December 12, 2020.
Launched in January of this year for Jeep Wrangler JKU 4-door models, Armorlite goes where throw‑in mats and spray-in liners can't, providing an entirely new level of durability, style and performance in a complete replacement flooring system. It is easy to install, easy to clean, enables easy draining of the floor area, provides sure footing and substantially reduces cabin heat and noise.
“Armorlite is unlike anything else available in the off-road aftermarket and we are working diligently to make it available for as many vehicles as possible,” said David Ladd, senior director, Auria Aftermarket, LLC. “The 2-door JK has long been in the pipeline, but shortly after launch of the 4-door JK model, we received numerous requests for it, so we moved it ahead in the schedule.”
The new JK 2-door full vehicle kit will be available in two colors – Mesa Smoke, the original matte black, along with the new Desert Khaki, which pays homage to the original Willy’s and the heritage of the early Jeep vehicles.
Armorlite is built with three unique layers. The first is a proprietary marine grade topcoat that provides grip, exceptional durability and water protection. The second layer provides structure and enables a perfect factory fit, while the third is a polyester insulating layer that provides substantial noise and heat reduction, while also preventing mold and mildew for instances when water finds its way in.
The new 2-door JK full kit will be priced at $729.00 and will include:
Customers who have already purchased the front flooring for their 2-door JK Jeep Wrangler, will now have the option to purchase a standalone set for the rear seat and cargo area. The rear set costs $388.00 and previous purchase of fronts will be verified to receive the discounted rate.
The pre-order program – accessible only via the Armorlite website (www.goarmorlite.com) – runs from November 12, 2020 until December 12, 2020. Armorlite only ships to addresses (excluded P.O. Boxes) within the 48 contiguous United States.
Product ordered during the pre-sale will be expected to ship during the week of December 14th, 2020, but could be shipped sooner if inventory allows. Refund requests will be accepted if requested by December 14, 2020 8:00am ET or before shipping, whichever comes first. After December 14, all orders will fall under the official Armorlite return policy. Return policy details found here.
Free standard ground shipping will be available only within the 48 contiguous United States. Customers who order during the pre-sale are eligible to take advantage of the discount listed on the website at the time of purchase.
Armorlite is a product of Auria Aftermarket, LLC. Auria (www.auriasolutions.com) – is a global Tier-1 supplier of automotive flooring, acoustics and fiber-based systems with more than a century of automotive flooring expertise. Many of Auria’s interior and flooring products date back to the Ford Model T and can be found today in nameplates including Rolls Royce, Jaguar, Land Rover, BMW, Mercedes-Benz, Porsche, Ford, GM and FCA, RAM and Jeep.
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